Advertise in The PILOT

Please review the following information about the demographics of The PILOT.  If you have questions or are ready to get your messaging out to our community, please contact us at  with the subject “Advertising” in the message.

OR CONTACT BY MAIL TO THE PILOT AT:
274 Redwood Shores Parkway, PMB #603
Redwood Shores, CA 94065 – 1173

Click here for more information about The PILOT rates and sizes.

Why Advertise in The PILOT?

The PILOT connects you with every one of our residential households!

  1. The PILOT is the only magazine delivered monthly by U.S. Postal Service mail to all 5,300+ residential households in Redwood Shores, with a total population of ~14,000+ (includes all of ZIP Code 94065, plus the Belmont Shores neighborhood).
  2. The PILOT has been published monthly for over 50 years!
  3. As the only publication dedicated to the Shores community and its unique issues, The PILOT is a very “high-interest” publication for Shores residents.
  4. The Shores is a geographically distinct “island” community, surrounded on three sides by water and Hwy 101 on the fourth.
  5. The Shores is a high net-income community, with an estimated average household income of over $170,000 (2020 Census data).
  6. Demography of the Shores by Age:
    The median age for 94065 residents is 43.2 years young

    1. Under 18:  ~2000
    2. 18 – 34:  ~$2700
    3. 35 – 49:  ~4300
    4. 50 – 64:  ~2900+
    5. 65+:  ~1500+

7. Demography of the Shores by Residential Housing:

    1. Total Units: 5,300+
    2. Renter Occupied: ~1,400 (~930 apartment units in 4 complexes, ~500+ single-family units)
    3. Owner Occupied: ~3,900
  1. The PILOT also goes by mail to most of the ~600 Shores businesses, ranging from some of the largest on the Peninsula to many small retail shops and business offices.
  2. The business districts of San Carlos, Belmont, Foster City, San Mateo, and downtown Redwood City are all within 3-5 miles of the Shores community.
  3. And The PILOT is a much less costly way to get your message into every home and business in Redwood Shores.

The PILOT is dedicated to working with you to build your business through targeted print advertising, and we post each edition online as well (at no additional cost).

The PILOT is a great choice – is THE choice – if you want to reach every potential customer in the Shores community. For more information, email .